doesn’t.īut behind the scenes, Facebook has quietly paid others to take on much of the responsibility. He has promoted the use of artificial intelligence to weed out toxic posts and touted efforts to hire thousands of workers to remove the messages that the A.I. Mark Zuckerberg, the chief executive, has repeatedly pledged to clean up the platform. But their secretive relationship lies at the heart of an effort by the world’s largest social media company to distance itself from the most toxic part of its business.įor years, Facebook has been under scrutiny for the violent and hateful content that flows through its site. They said the social network was too lucrative a client to lose.įacebook and Accenture have rarely talked about their arrangement or even acknowledged that they work with each other. Some executives who oversaw the Facebook account argued that the problems were manageable. Sweet had ordered a review to discuss the growing ethical, legal and reputational risks.Īt the meeting in Accenture’s Washington office, she and Ellyn Shook, the head of human resources, voiced concerns about the psychological toll of the work for Facebook and the damage to the firm’s reputation, attendees said. News coverage linked Accenture to the grisly work. In the United States, one worker had joined a class-action lawsuit to protest the working conditions. Some of those Accenture workers, who reviewed hundreds of Facebook posts in a shift, said they had started experiencing depression, anxiety and paranoia. In eight-hour shifts, thousands of its full-time employees and contractors were sorting through Facebook’s most noxious posts, including images, videos and messages about suicides, beheadings and sexual acts, trying to prevent them from spreading online. ![]() She had a question: Should Accenture get out of some of the work it was doing for a leading client, Facebook?įor years, tensions had mounted within Accenture over a certain task that it performed for the social network. In 2019, Julie Sweet, the newly appointed chief executive of the global consulting firm Accenture, held a meeting with top managers.
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